New Products

Beiersdorf Develops Nivea Crème with Vegan Formula

Made with 99% natural-origin ingredients, Natural Touch matches sensory and performance benchmarks in a more sustainable format.

Nivea Natural Touch will debut in Germany.

Beiersdorf is set to launch Nivea Crème Natural Touch, a new vegan formula that has 99% natural-origin ingredients. It will debut this month in Germany. Beiersdorf says Natural Touch is the first-ever extension of its popular skincare product that is housed in the blue tin. In 2024, four tins of Nivea Crème were sold every second worldwide. The classic Nivea Creme will remain available, according to the company. “Our goal was to create a more sustainable version of our iconic Nivea ...

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